Magento speed optimization.
Before you rebuild anything: in most slow Magento stores the win sits in four things you can address this month.
What does your store actually need?
Every route below starts with the same measurement, so the work is aimed at what your store actually suffers from instead of a generic checklist.
Where the time actually goes in a slow Magento store?
When a Magento store is slow, the reflex is to blame the platform. In practice it rarely is Magento itself, and almost always how the environment underneath it was set up.
The four recurring causes are strikingly simple. The store is not running in production mode, caching is misconfigured or was switched off to work around a bug, indexing has fallen behind, and images were never optimised. Together they account for most of the load time in the stores we are asked to look at.
So we start by measuring instead of building. Only when those four are in order and it is still not fast enough does a heavier intervention come into view, and by then you know exactly what you are paying for.
Three ways to make a Magento store measurably faster.
Each of these starts with the same audit, so the work is always aimed at what your store actually suffers from rather than a generic checklist.
Optimise what you have
The fastest route to a faster store, without touching how it looks or works.
- Production mode, caching and indexing
- Image and asset delivery
- Slow extensions and database queries
- Third-party scripts and tags
Rebuild the frontend
When the theme itself is the ceiling, moving to Hyvä removes it.
- Hyvä migration with your current design
- JavaScript payload down by an order of magnitude
- Checkout and search kept intact
- Fixed price per phase
Keep it fast
Speed decays. Updates, extensions and catalogue growth all pull it back down.
- Continuous field-data monitoring
- Alerts before your customers notice
- Quarterly performance review
- A fixed contact who knows your store
From first measurement to result in five steps.
Fixed phases with a fixed price per phase. No open ending.
Measure
Lab and field data per page type, so we compare what real visitors experience against what a test tool reports.
Week 1Diagnose
Where the milliseconds go: server, cache, database, theme or third-party script. You get the findings ranked by impact and effort.
Week 1Quick wins
The fixes that pay off immediately, applied on staging first and verified before they go live.
Week 2Structural work
The heavier items from the diagnosis, quoted separately so you decide what is worth doing.
Week 3 to 4Verify and hand over
The same measurements again, side by side with the starting point, plus what to watch from here.
Week 5Magento stores we build and run every day.
We do not only tune other people’s Magento stores. We build and maintain them, which is why we recognise the patterns quickly.
Magento store, hosting and ongoing maintenance
Magento store with a catalogue of more than 40,000 products, automatic categorisation and gated access for verified professionals
A future-proof Magento store with a fresh design and reliable, specialised hosting.
What our clients really think.
“Wat een fijne kerel! Communiceert goed denk goed mee in lastige omstandigheden! Heeft ons bedrijf echt omhoog weten te krijgen! Zeker een aanrader!💪🔥”
“Website gebouwd conform mijn wensen in zeer korte tijd. Dank je wel voor het meedenken”
“Uitstekende samenwerking met Exceptis! Exceptis heeft voor ons een nieuwe B2C-website ontwikkeld, en we zijn ontzettend tevreden over de samenwerking. Vanaf het begin was het een prettig en constructief proces. Vooral Payam was een fijne partner om mee te werken. Hij dacht actief met ons mee en was altijd bereid om zaken tot in de puntjes uit te zoeken. Tijdens de koppeling met ons ERP-systeem kwamen we voor onverwachte uitdagingen te staan, maar dankzij Payams expertise en oplossingsgerichtheid hebben we alles succesvol kunnen afronden. De livegang verliep soepel, en we zijn enorm trots op het eindresultaat. Bedankt, Exceptis, voor jullie inzet en professionaliteit!”
“Begin 2023 via de goede reviews van Exceptis in contact gekomen met Payam. Na een prettig intakegesprek hebben we al onze wensen voor onze nieuwe website inclusief webshop duidelijk kunnen uitleggen. Het gevoel en hoe hij alles uitlegde sprak ons meteen aan. Na ontvangst van de offerte was de deal dan ook snel geregeld. Hierop volgde een jaar van een intensieve samenwerking. Het fijne aan de samenwerking met Payam is dat hij altijd meedenkt in oplossingen. Eind januari 2024 zijn we live gegaan en hebben we in de weken erna veel complimenten van onze klanten mogen ontvangen. Als je op zoek bent naar een goed bedrijf om je website / webshop te laten bouwen neem dan contact op met Exceptis!”
“We werken al een aantal jaren samen met Exceptis. Ze hebben voor ons twee websites gebouwd en ondersteunen en adviseren ons ook bij de doorontwikkeling daarvan. Vanzelfsprekend zijn wij dus heel blij met dit zeer professionele bedrijf dat zeer snel inspringt op vragen, meedenkt en voorstellen doet voor de beste online ontwikkelingen voor jouw bedrijf. Een echte aanrader dus!”
“De lijntjes zijn kort en Payam communiceert snel en helder. Je wordt als klant goed meegenomen in het gehele ontwikkelproces.”
“Mijn website ging live, en binnen 10 minuten had ik de eerste aanmelding binnen. Bedankt, top gedaan!”
“Ik sta in Google op de nummer 1 positie voor mijn belangrijkste zoekwoord. Goede samenwerking, korte lijnen.”
“Er staat nu een unieke website waarmee ik mijn visitekaartje als ontwerper afgeef aan mijn klanten.”
“Responsive, enthusiastic, professional and always available for any help. Highly recommended team!”
Questions about magento speed optimization.
The questions merchants ask us most.
What does a speed project cost?
The audit is a fixed price of €950 and is credited against the work if you go ahead. What the work itself costs depends on what comes out: a store with years of deferred maintenance is more work than a healthy one. You get a quote per item, so you can decide what is worth doing.
Do I need to replace my Magento?
Almost never. In most cases the win sits in the environment and the settings, not in the platform. Anyone who starts by replacing is charging you for a rebuild that does not touch the actual problem.
How much faster will it get?
In stores with deferred maintenance, halving load time without a rebuild is realistic. If the basics are already sound, the gain is smaller and you are working on the last seconds, which is more expensive work. We tell you which of the two you are in after the audit, not before.
Should I migrate to Hyvä?
Sometimes. Hyvä has been free and open source since November 2025, which removed the licence barrier, and it does cut the JavaScript payload dramatically. But if your store is slow because of server configuration or a heavy extension, a new theme will not save you. Measure first.
Do you measure on mobile?
Yes, and that is what we steer on. A store that feels fine on a fast connection can sit far outside the thresholds on an average phone. We look at what real visitors experience in field data, not at a single test score.
We are not in the Netherlands. Does that work?
Yes. We work remotely with merchants across Europe and beyond, in English, with a fixed contact person. Access to your staging environment and repository is all we need to get started.
One partner for the whole store?
Performance is one part of it. We also build, host and market Magento stores, so the work does not stop at the last millisecond.
Ready to grow?
Tell us your challenge. Within one working day we schedule a free 30-minute online consult, no sales talk, just concrete insights.